select work
Strategy, design, and performance
2024
Hightlights
The Problem
The existing website was outdated and failed to capture the essence of Charlotte's artistic identity. The challenge was to transform a static, antiquated web presence into an immersive digital experience that would align with her modern image and engage her audience.
The Solution
I designed an explosive digital experience featuring bold animations, seamless video integration, and a carefully curated color palette. The new design leverages Charlotte's professional photography and creates dynamic interactions that mirror the energy of her performances. The result is a modern, engaging platform that effectively showcases her brand and connects with her audience.