select work
Strategy, design, and performance
2024
Hightlights
The Problem
Most AI image generation websites look and feel the same—cold, predictable, and forgettable. The challenge was to break that mold and design something fresh, inviting, and genuinely creative—something that felt as inspiring as the images the AI could generate.
The Solution
Instead of following the usual tech-heavy aesthetic, the design embraces a lighter, more fluid approach. Thoughtful spacing, subtle animations, and a carefully chosen color palette make the experience feel intuitive and engaging. The result? A site that feels alive, original, and unmistakably Upstart.